Where are the women's races?

Ever wonder why there’s no women’s Tour de France? It’s not for lack of trying.

As Kim Cross writes in Outside, “Over and over again, the same fatal cycle repeated itself: Without robust media coverage, the audience wasn’t big enough to attract sponsors to fund big events. Without big events, no sponsors were interested. After all, people can’t want what they cannot see—nor can advertisers buy it.“ Read the full article.